Sebastian Astaiza,
Senior UX Designer

I specialize in enterprise solutions and data-rich user experiences. With expertise in creating products from 0 to 1, conducting research, and designing interactions, I create seamless, intuitive products. My collaboration skills, strategic thinking, and passion for creating tools that help people excel drive impactful, data-driven results and continuous improvement.

See my work 🔒

Experience

Senior UX Designer at Teck Resources

July 2020 to present

Currently designing an advanced analytics SaaS for mining operations.
Led the integration of user research as part of the lifecycle of multiple products.
Led the research and design of task manager web application for maintenance operations.
Designed a web app featuring an ML model to recommend optimal shovel-truck combinations, maximizing productivity.

Senior Product Designer at Staples

October 2015 to March 2020

Led the design of a B2B SaaS used in over 1,000 US Staples stores, driving over $100k in revenue.
Redesigned a checkout flow with a 40% abandonment rate, reducing abandonment by 4% and generating an additional $70k in revenue within the first five weeks post-release.
Led the creation of a comprehensive design system.

My Philosophy

💡 A good idea can come from anywhere

I believe in the power of collaboration. Engaging with different roles—POs, engineers, QAs, SMEs, clients—generates diverse ideas, reduces biases, and enhances team engagement, leading to rapid high-quality work.

🔍 Good research ➡️ good design ➡️ good results

Effective design starts with a deep understanding of the problem. Thorough research into user behaviours and needs is essential to create solutions that truly satisfy users.

🧐 Be curious, and humble

Approaching new challenges with humility and an open mind is crucial. Decisions should be driven by facts, not opinions.

🧪 Investigate, experiment, validate, repeat (fast)

Constant validation through rapid investigation, hypothesis testing, and iteration is key to success. An experimental mindset ensures continuous improvement.